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Pricing.

Most ad agencies and design firms are mighty tight-lipped about their fees. Which makes it hard for clients to plan budgets or choose between creative resources. Of course we want you to choose BCS. And we believe our services are a bargain. Here’s a reasonable estimate of what we’ll charge to do a great job on your project – without affording extravagant production values.

TYPICAL BCS CREATIVE DEVELOPMENT FEES
[Excludes physical production such as printing and production elements such as photography & illustrations]

Master Campaign Theme/Tagline
$2,500—5,000
Each
  • Includes:
  • Background research
  • Strategic analysis
  • Concept development
  • Writing

Print Ads
$2,500—4,000
Single (more for long copy ads)
  • Campaign of 2 or more:
    $2,000—3,000 each
  • Includes:
  • Concept development
  • Writing
  • Design
  • Deduct 30-50% if BCS not handling design

Billboards
$1,500—2,500
Single
  • Campaign of 2 or more:
    $1,000—2,000 each
  • Includes:
  • Concept development
  • Writing
  • Design
  • Deduct 30-50% if BCS not handling design

Radio Spots
(60- or 30-seconds)
$1,500—2,500
Each
  • Campaign of 2 or more:
    $1,200—2,000 each
  • Includes:
  • Concept development
  • Writing
  • If desired, add $500—750 per spot for casting, production supervision, talent direction
TV Spots
(60-, 30- or 15-seconds)
$2,000—3,000
Single
  • Campaign of 2 or more:
    $1,500—2,500 each
  • Includes:
  • Concept development
  • Writing
  • Storyboard or key frames
  • Deduct up to $500 per spot if no storyboard/key frames required

Videos
$1,500—2,500
(2 minute or less runtime)
  • Additional runtime:
    $1,000—1,500/minute
  • Includes:
  • Concept development
  • Writing
  • Storyboard or key frames
  • Deduct up to $500 per spot if no storyboard/key frames required

Print Collateral Materials
(Brochures, etc.)
$500—
1,000
Per Page
  • Includes:
  • Concept development
  • Writing
  • Design
  • Deduct 30-50% if BCS not handling design

Direct Mailers
(2D or 3D)
$2,000—3,500
Single
  • Campaign of 2 or more:
    $1,500—2,500 each
  • Includes:
  • Concept development
  • Writing
  • Design
  • Deduct 30-50% if BCS not handling design

Websites
(Main sites or sitelets)
$500—
750
Per Page
  • Typical 6—10 page site:
    $3,000—5,000
  • Includes:
  • Concept development
  • Writing
  • Static design
  • Deduct 30-50% if BCS not handling static design